McInnes Communications is a specialist PR and corporate communications agency for the glazing and construction markets. For over 10 years we have help shape some of the biggest brands in composite doors, conservatories and PVCu window and door systems, among other clients.VIEW OUR LATEST CASE STUDYGET IN TOUCH
McInnes Communications is different. We have considerable expertise from within the industry at board level, working for major companies and helping them to shape their brand, corporate reputation and by helping them to grow considerably.
Our clients have outperformed the market in terms of market share, improved their financial returns and built strong and trusted brands for the long-term. Our experience also stretches to international markets in the consumer, trade and commercial sectors.More about Who We Are.>
We offer a wide range of support services to clients, that all underpin powerful PR and corporate communications campaigns, which in turn build successful brands for the long-term. We can also offer a full agency service thanks to our unique partnership with Third Floor Design, where we can pool our collective expertise for the benefit of clients.
Not all companies have the resources to employ a marketing manager or director, nor do they need to. We attend meetings, give strategic input, prepare reports and are always available whatever the query. It’s a case of experience and expertise when you need it most.More about What We Do.>
Before carrying out any campaigns we stop and think. With a considerable understanding of the market we can accurately analyse competitors in terms of their brand position and ensure that our campaigns stand out, elevate the brand and deliver commercial returns. It’s often the most exacting detail that can make a difference, whether that’s just a few words or a whole communications strategy.
Without a plan in place there is no direction and no way in which to map out the months and years ahead. With clearly defined objectives, carefully throughout strategies and polished tactical campaigns, brands can be catapulted to the dizzy heights of success.More
Once a plan is in place then it’s our job to transform this into a campaign that can deliver rich results and we’ve a long history in doing so from taking emerging brands from the limelight to major influential brands or taking existing brands that need a new communications strategy.
If clients require creative input from a design perspective then our unique partnership with Third Floor Design will come into it’s own, combining our collective resources. Yet the creation of a structured and objective led campaign doesn’t guarantee success, it’s the way in which it is communicated that will do that.More
Communication for the purposes of PR involves the actual press releases and features that are distributed. There’s no junior writers carrying out this work, but someone with boardroom expertise in all things marketing, PR and corporate communications related. A mixture of online and offline channels are used and coverage is cleverly monitored.
Of course brands can also be communicated through newsletters, copy for websites or even by means of distribution to an entire media database of bloggers and journalists. Each of these three elements have a role to play in building brands and considerable success.More