LATEST NEWS


Our Latest News column includes customer stories, shared opinion and other great things that are happening at McInnes Communications.

Endurance Report Record Growth in 2016

06

Feb

2017

Endurance Report Record Growth in 2016

Endurance® Doors, part of Rocal Group, have enjoyed a hugely successful 2016 with record breaking sales touching 40% growth, for their range of solid and secure, timber-based composite doors.

November sales were up 63% on the previous year, taking group turnover over £1million for the first time ever and subsequently December proved to be a strong finish to the year, up 40% on 2015. Endurance® Doors puts the growth down to a number of key reasons, including innovative product development and a polished marketing programme that’s now actively generating sales enquiries for their network of Preferred Installers.

Composite doors remain a strong product category for the home improvement sector and this trend is set to continue for the years to come. Much of the growth for Endurance® Doors has come from an underlying demand from consumers for better performing entrance doors, while the solid-core segment of the composite door market is taking share form the first-generation GRP composite doors.

Product and marketing innovation will continue to drive the market in 2017 and Endurance® Doors have already increased their marketing spend on lead generation, to support their customers. The recent launch of Endurance® PLUS has also taken the brand into a new premium segment, as installers look to offer a product that’s packed with features based on a 75mm, 6-chambered, triple sealed PVCu frame and a 56mm BBA certified solid timber door slab.

Stephen Nadin, managing director of Endurance® Doors commented: ‘2016 was an exceptional year for us as we grew close to 40% based on our audited figures. Not only has new business bolstered the figures, but our existing customers are performing strongly, thanks to our polished marketing programme, award-winning customer service and harnessing a product that’s proven, even in the most demanding of locations.’