Endurance® Doors, part of Rocal Group, have enjoyed a hugely successful 2016 with record breaking sales touching 40% growth, for their range of solid and secure, timber-based composite doors.
November sales were up 63% on the previous year, taking group turnover over £1million for the first time ever and subsequently December proved to be a strong finish to the year, up 40% on 2015. Endurance® Doors puts the growth down to a number of key reasons, including innovative product development and a polished marketing programme that’s now actively generating sales enquiries for their network of Preferred Installers.
Composite doors remain a strong product category for the home improvement sector and this trend is set to continue for the years to come. Much of the growth for Endurance® Doors has come from an underlying demand from consumers for better performing entrance doors, while the solid-core segment of the composite door market is taking share form the first-generation GRP composite doors.
Product and marketing innovation will continue to drive the market in 2017 and Endurance® Doors have already increased their marketing spend on lead generation, to support their customers. The recent launch of Endurance® PLUS has also taken the brand into a new premium segment, as installers look to offer a product that’s packed with features based on a 75mm, 6-chambered, triple sealed PVCu frame and a 56mm BBA certified solid timber door slab.
Stephen Nadin, managing director of Endurance® Doors commented: ‘2016 was an exceptional year for us as we grew close to 40% based on our audited figures. Not only has new business bolstered the figures, but our existing customers are performing strongly, thanks to our polished marketing programme, award-winning customer service and harnessing a product that’s proven, even in the most demanding of locations.’